-
Ensure that all of our Dentists are utilizing the most effective and relevant marketing practices in Internet Advertising
- Ensure that our dentists have relevant Internal marketing campaigns that compliment their Internet Presence
- Ensure that our dentists have relevant External Marketing campaigns that complement their Internet Presence
Below you will learn how we implement the newest trends and techniques in Internet Advertising to work in harmony with the time honored methods that we have been using to help dentists grow their practices for over 25 years.
Implementing the New: (Click on each title for more info)
1. Getting your practice recognized and verified at Google, Yahoo, & Bing Local Business Listings
Dramatic changes have recently taken place with all three major search engines. Before the changes, search engines were only interested in finding websites. Today, they are interested in identifying businesses, business profiles, and matching those businesses with relevant websites. We create your business profile, submit your profile to Google, Yahoo, and Bing and then match your profile to your existing web site. This is one of the most important processes that must be done soon to ensure that your dental practice is ranked as one of only 7 dental practices that Google Maps displays on page one!
2. Establish an effective and predictable system for gaining online patient reviews
This is proving to be one of the top two most important steps to get your dental practice on page one and stay on page one with all three major search engines. For 10 years we have had a proven method for getting your dental patients to complete an online patient satisfaction survey. We now use our established technology to get your patients to leave an online review. These reviews are then submitted to Google, Yahoo, and Bing and these reviews push your dental practice listing straight to the top of page one with all three major search engines. Do not underestimate the absolute necessity for online reviews to establish your page one internet presence.
3. Establish your dental practice profile with all 4 National data aggregators
There are four major national data aggregators in the USA who already know that your dental practice exists. We fill out a comprehensive profile of your dental practice and submit it to all four aggregators. The profile is an exact match of the profile that we submit to Google, Yahoo, & Bing. When the search engines compare the profile they have of you with the profile we submit to the aggregators, the high percentage of matching data shoots your Internet rankings up to page one.
4. Submit your dental practice profile to the 184 national directory websites that Google uses to confirm your business profile
Google, Yahoo, and Bing, gather and compare data from a wide variety of sources. We have identified 184 additional sources that the three major search engines use to gather and compare data. We take your dental profile that we already submitted to Google, Yahoo, Bing, and the four national data aggregators, and submit the same profile to 184 additional online directories. This cohesion of data across a broad spectrum of sources, causes Google, Yahoo, and Bing to rank your dental practice on page one when patients are looking for a dentist in your community.
5. Submit your dental practice profile to GPS satellite data links
Most commercially sold GPS do much more than identify your static location. They can be used to find restaurants, other commercial places of business, and yes, your dental office. Again, we take your business profile and submit it to satellite data links so that your dental office can be found with GPS units.
6. Submit your dental practice profile to Cell Phone data links
This is the way of the future. The next generation of moms who will schedule dental appointments on behalf of her family will have practically been born with a cell phone in her hand. We upload your dental practice profile to cell phone data links to ensure your practice can be found through mobile phone devices
7. Submit your dental practice profile to all major automotive manufactures to store your profile on automobile GPS systems
Every vehicle that leaves an assembly line with a vehicle navigation system also has an upload of data including, gas stations, hotels, restaurants, and you guessed it, dental offices. We submit your practice data to several major automotive manufactures so that their cars roll of the assembly line with your data programmed into their vehicles.
Building on our time honored methods (Click on each title for more info)
1. Full Profile Display at AmericaSmiles.com
Dentists have been listing their practices on AmericaSmiles.com for nearly 10 years. This patient referral directory enjoys over one thousand unique visitors each and every day. Your practice will also be listed on FindaCosmeticDentist.com, one of our state directories, ie: Illinois-Smiles.com and at least one local directory ie: ChattanoogaSmiles.net. Our whole network of sites receives over six thousand unique visitors per day.
2. Access to our patient satisfaction survey at SmileWinner.com
For over 7 years we have been helping dentists obtain patient satisfaction surveys through SmileWinner.com. Each of your patients can enter to win a $500 tooth whitening treatment or a $10,000 dental grant all within the comfort and privacy of their home by completing the online patient satisfaction survey at SmileWinner.com. You get the results which becomes a great addition to your regular staff meetings.
3. Participation to our trademarked "Keep Your Smile White for LifeTM" campaign
The "Keep Your Smile White for LifeTM" campaign has been helping dentists grow their practices and establish an effective recall system for nearly 15 years. Our tooth whitening marketing campaign is the only one to ever qualify for a trademark through the US Patent and Trademark Office. When this campaign is used effectively it can help grow your dental practice by 10-15 new patients per month.
4. Full access to MyDentalTour.com
MyDentalTour.com has been helping dentists for the past five years to allow new patients to take a "virtual tour" of their dental practices before coming in for their first appointment. When a prospect patient takes a virtual tour of your dental practice you can allow them too to be eligible for our $10,000 dental grant program. When used effectively this program can help you grow your dental practice by 10-15 new patients per month.
5. Access to the AmericaSmiles Seminar Series at AmsLearn.com
With our origins as a dentist / dental lab association we are sensitive to all the needs of the modern dental practice. We use the Internet and modern broadcast technology to bring the world's greatest dental lecturers right into your private office. You can watch our seminars live or rebroadcast at your convenience. Visit AmsLearn.com for a complete broadcast schedule.
6. Discounts through our AmericaSmiles Dental Supply group purchasing program
So here is the truth concerning impression materials and composites: Impression materials are made by Silicone companies that make silicones for aerospace, automotive, and home improvement just to mention a few. Dental companies order the impression materials in "color specific" combinations and put their own label on the product. We do the same thing and give you top quality Super Hydrophilic VPS impression materials at 2/3rds the cost of comparable products. We purchase our composites through a polymer company that already serves 18% of the US dental market under a variety of brand names. The money you save purchasing your impression materials and composites at wholesale prices will be more than you actually pay for our web services.
7. Full access to participate in AmsRewards.com
AmsRewards.com is the latest addition to our collection of dental marketing services. As more and more people become increasingly comfortable with purchasing every day products online, they discover that purchasing through AmsRewards.com means that up to a 10% rebate check is sent to the dentist of their choice to build a bank account for future dentistry. Gone are the days when patients will turn down treatment plans because they lack the funding. Before they even get a treatment plan from you they have already paid for a portion of the plan by having their rewards dollars sent directly to your dental office.